About
A small studio from Switzerland. We pair human care with AI and build calm, clear software, for our own products and for clients.
Who we are
We believe technology should amplify human thinking, not replace it. That is why we build our own apps like reell Focus and develop with AI for clients. Small enough to make every decision with care, and fast because we reuse what we have already built.
Name and logo
"reell" is German for genuine, honest and dependable. That is our standard for everything we craft. The lowercase is on purpose: quiet understatement over a loud entrance.
Our mark is a caret, the symbol for raising to a power. It points up because we want to lift human intelligence with AI, not replace it.
Read together it becomes a small formula: i^ai. Human intelligence, raised to the power of AI. The "i" stands for the human, "ai" for artificial intelligence, and the caret between them is the operator for raising to a power. Not replacing, but lifting.
What we believe in
Calm
Software without distraction. Clear and focused.
Honest
No subscription, no ads. Your data stays local.
Dependable
Swissness: quality in every detail.